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The true impact of the fashion industry

Are we really aware of the true impact of the clothes we wear in our daily lives?

Bluyins: an introduction

The idea behind Bluyins is simple: we create jeans with self-expression, sustainable, high quality that make us feel unique and last forever. We are a brand from Madrid created in 2020 that defends the Made in Spain and is committed to enjoy life incorporating passion as the fundamental ingredient both to live day to day and to work with care and attention to detail.

We make comfortable, versatile and timeless jeans using recycled fabrics. We use the latest laser technologies in production. At Bluyins, each collection is designed to invest in yourself and to consume less and better.


Each of our daily actions has environmental consequences to a greater or lesser extent. With this new blog post, we want to try that among all of us #denimlovers arise more initiatives created to reduce pollution from the textile industry and try that each of us do what we can to reduce our daily impact.

You may be thinking, can there be a world without clothes and textiles?

The truth is that no, we all need clothes to dress in our daily lives, but we can start a way to help reduce this negative impact that we have been talking about.

How does opting for sustainable and local brands, or repairing, reusing and renewing everything we already have in our closets sound?

In case you did not know this fact, more than 20% of the polluted water on our planet comes from the textile industry. Textile production processes not only consume large quantities of water, but also generate large quantities of polluted water.

To give you an example, the production of a pair of jeans requires at least 3,000 liters of water, due to the fact that cotton, in addition to the fact that its cultivation represents 4% of the world's water consumption.

But it is not all about consumption; water from the textile industry also contains a large amount of dyes created to be highly resistant to possible degradation.

We should also bear in mind that the life span of clothing is becoming shorter and shorter, and that clothes are being manufactured with lower quality, so that more and more of them are going to landfills.

You may be wondering what we can do about this?

Well, here are 5 very simple decisions about fashion consumption that each of us can make to reduce water pollution:

1. First of all, we should favor the use of organic cotton, as it consumes up to 91% less fresh water than regular cotton so, #denimlovers, it would be a more efficient option.

2. Secondly, denim is the garment that uses the most water for its production. We invite you to invest in jeans with low water consumption that use laser and ozone in their production process. This would reduce water consumption in the washing and bleaching processes by up to 65%.

3. Thirdly, we propose to stop using polyester as it is highly polluting and when it is washed it releases millions of plastic microfibers that cause a hyper negative impact on the water and sometimes pose a threat to marine fauna because they mistake them for food.

4. Fourthly, we encourage you to inform yourselves about the origin of the fabric and the materials used in the manufacture of each garment, as well as to know how it has been produced.

5. Fifth and finally, an easy way to save water is to wash less of our clothes. Think twice!

At Bluyins, we are already doing our part. We work with Jeanologia, one of the most successful suppliers of eco technology for jeans in Spain. The technology used by this company makes it possible to reuse the water needed for dyeing, reduce the amount of chemicals and water consumption in the production of jeans to a single glass, optimize times and improve conditions for workers.

As the population grows, climatic conditions will become more extreme, the demand for water and pollution from the fashion industry will increase.

At Bluyins we have already gone down this more sustainable path. Now it's your turn to #denimlovers.

How are you going to contribute to the change?


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